sales) booze business-according to a source close to the company. Cohlan later became CEO of Margaritaville Holdings and transformed the venture into what is now a sprawling global licensing operation that brought in $2.2 billion in sales in 2022-not including Buffett’s $400 million (est. Three decades ago, he met John Cohlan-a former finance executive whose firm invested in a bunch of fast-food chains. That one store ultimately led to an empire that encompasses bestselling novels (such as 1989’s Tales from Margaritaville), a Broadway musical, the Mailboat Records label and an internet radio station. “So the businessman evolved out of being an artist.” then you gotta be a businessman, like it or not,” Buffett told Forbes in 1994.
“If you’re an artist, if you want to have control of your life. He wanted to own his personal brand, so he teamed up with longtime pal Donna “Sunshine” Smith to open the first Margaritaville T-shirt shop in Key West in 1985. As his popularity grew, Buffett increasingly spotted knock-off T-shirts at Key West merch stores, on sale without his approval-and with his name often misspelled “Buffet” to boot.
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